PPA providers: how to ensure you get the best PPA price when selling your power

At Renewable Exchange we help renewable generators of all sizes sell their power for the highest possible price. A key part of this is the competitive tender process; our PPA platform allows you to instantly offer your power to dozens of PPA providers, who all compete for your power - allowing you to choose the best offtaker and the highest price.

We talk to a lot of generators who pick up the phone, call a few of the big utility companies, and take the best price they are offered.

Unfortunately, this route frequently results in generators being shortchanged by tens - and in some cases, hundreds - of thousands of pounds.

The myth of the "easy" direct deal

Approaching an offtaker directly creates a one-on-one negotiation. In this scenario, the balance of power is skewed. They are a large buyer with a deep understanding of complex market dynamics and price benchmarks that you can't see.

You might get a 'good' offer, but how do you know it's the best offer? Without a market-wide comparison, you're essentially negotiating in the dark. You're relying on a single data point, which puts you at a distinct disadvantage. If you're not sure if an offtaker is giving you the best price you can register to our platform here. It's free, with no obligation, and allows you to see what today’s fair market price is for your specific asset.

The power of competition: How our tendering process puts power in the hands of generators

The core principle of our platform is simple: we make offtakers compete for your power. This process, known as a PPA tender, fundamentally changes the dynamic in your favour.

1. Unleash true market competition

When you tender your PPA on the Renewable Exchange platform, it’s visible to our extensive network of offtakers. Instead of you chasing them, they bid against each other to win your contract. This competitive tension is the single most effective way to drive up the price. 

This blog post shows typical bid spreads (the difference between the top and bottom bid for the same power) our generators get when they tender through the Renewable Exchange platform. For a 1MW onshore wind farm, the difference equates to about  £36,000 in revenue per year. This highlights the importance of the competition a PPA tender creates.

Think of it like selling a house. You wouldn't just call a single potential buyer and ask them for their best price. You'd list it with an agent to show it to the entire market, inviting multiple offers to ensure you achieve its true market value. Your renewable energy is no different.

2. The market is dynamic: today’s top bidder isn’t tomorrow’s

A common mistake is to assume that the offtaker who offered the best price last year will do so again this year. The energy market is incredibly dynamic, and an offtaker’s appetite for power can change significantly from one month to the next.

Their demand is influenced by their existing portfolio, their trading strategy, and wider market conditions. An offtaker who is ‘short’ on solar power one quarter may be ‘long’ the next, completely changing how aggressively they bid. This means the most competitive offtaker is a moving target. Relying on an existing relationship can mean you miss out on the new market leader.

This isn't a theory; it's a reality we observe in our tender data every day, as shown by the graph below. In this graph, each colour represents a different offtaker on our platform. The size of the bars shows, out of all the bids placed in the month, the percentage of those where their bid was the top price. 

2. Gain unparalleled price transparency

A direct negotiation gives you a single price. Our tender process provides you with a full, transparent view of all the bids placed on your PPA. You can see the range of prices, the different product structures offered, and compare them on a like-for-like basis.

This transparency empowers you to make an informed decision, confident that you are accepting the best possible price available at that time. You're no longer guessing; you're dealing with concrete, comparable data.

3. Access the whole market of PPA providers, not just the big names

Many generators have relationships with only a handful of the largest suppliers. However, the UK energy market is home to dozens of innovative and competitive offtakers.

Our platform gives you instant access to this entire ecosystem. By tendering with us, you might discover a better price from a highly reputable offtaker you would never have thought to approach directly.

4. Save time and reduce contractual headaches

Negotiating a PPA directly can involve significant time and administrative burden. You're managing different communication streams and comparing non-standardised contracts and pricing structures.

Renewable Exchange streamlines this entire journey. We digitise the process and provide our own standardised ‘Lightning’ PPA contract that is widely accepted by the market. This not only saves you countless hours but also de-risks the contractual process, ensuring the terms are fair and robust.

Beyond price: the added value of expert support

When you tender with us, you’re not just getting access to a platform; you’re gaining a partner. Our team of PPA experts is here to guide you through every step, from helping you decide the best route and time to go to market, to analysing the bids and executing the final contract. At Renewable Exchange, we help to optimise your revenue from your asset or portfolio - we can help you understand which is the best route to market, whether that is a short-term utility PPA, a long-term bespoke agreement or a subsidy tariff, such as the Feed-in-Tariff export rate. We provide the market intelligence and support you need to navigate the process with confidence.

Ready to find out what your renewable energy is truly worth?

Register your asset on the platform here, or reach out to our team to get started.

Contact details:

contact@renewable.exchange

0117 405 7931

Questions? We’re here to help!

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